Irish playwright Brendan Behan was once asked by Guinness to write them an advertising slogan. Part of his fee was the generous gift of half a dozen kegs of the velvet nectar. After a month had passed the company was keen to see what words of genius Behan had come up with in regard to their product. Behan was a notorious drunk, who had managed to empty every keg of it's contents hurriedly came up with the slogan: " Guinness gets you drunk ". The company did not use his words.